Santa Monica Travel & Tourism (SMTT), the official destination marketing organisation of the city of Santa Monica has announced the appointment of Sartha Global Marketing as its representative office in India.
Sartha Global Marketing has been tasked to implement ongoing public relations and travel trade programmes, to educate potential travellers on the destination’s unique attributes, thereby attracting a larger number of Indian visitors to Santa Monica. Santa Monica Travel & Tourism was introduced to the India market in Fall 2017 by attending Visit California’s mission featuring destination CEOs from across the state. Visit California sees India as one of the fastest growing inbound markets for the state and is currently investing $1 million each year into tourism development there.
Santa Monica is Los Angeles’ beach city, a seaside town with all of the culture, events and urban amenities of a bustling metropolis. Speaking on this new collaboration, Misti Kerns, president & CEO, Santa Monica Travel & Tourism states, “We are very excited to enter the Indian market via our representative office with Sartha Global Marketing. Santa Monica is a very walkable city and an ideal location for travellers to use as a base for a Southern California visit. Our restaurants, cafes and the shopping options not only attract the tourists visiting LA but also the celebrities from Hollywood. With its proximity to Los Angeles International Airport and year-round excellent weather, it is no surprise that National Geographic named Santa Monica one of the ‘Top Ten Beach Cities in the World’.
Sheema Vohra, managing director, Sartha Global Marketing added, “From pristine beaches to lively open spaces, delectable culinary offerings and high-end shopping, there’s so much that Santa Monica has to offer that would excite the Indian traveller. We are thrilled to represent Santa Monica Travel & Tourism in India and support their efforts to attract leisure, business and conference clientele from India.”