ixigo acqui-hires content sharing tech startup, Reach

Travel search marketplace ixigo has acqui-hired the team of mobile content sharing app, Reach. As part of the deal, the Reach team will be joining ixigo to help enhance ixigo’s existing products.

ixigo CEO & Co-Founder Aloke Bajpai, said, “By onboarding the Reach team, we are taking our vision of empowering every Indian traveller with trustworthy and personalised travel recommendations a step further. Our main aim has always been to simplify the lives of travellers. With their technology prowess and innovative thinking, together we expect to churn out a lot of smart offerings for our users. Reach brings oodles of enthusiasm along, assuring us and users of some awesome developments ahead.”

Launched in 2015, Reach is a mobile app which allows its users to browse and download music, games, apps and other consumable content directly from their friends’ mobile devices. The founding team raised around US$ 500,000 of funding earlier this year from Rebright Partners along with a few angel investors such as Ankur Warikoo, Ankur Singla, Sudhir Anandarao, Durgesh Kaushik, Anunay Gupta, Pritesh Gupta and Sol Primero.

Akshay Pruthi, CEO, Reach, stated, “With technology at our core and our in depth understanding of consumable content, we saw a natural connect in working towards the development of smarter offerings for travellers. At ixigo, we are excited to be continuing our journey of creating cutting edge technology while catering to the content and entertainment needs of travellers today.”

Adding to this, Abhay Pruthi, founder, Reach, said, “ixigo has been creating amazing travel products for Indian users. Collaborating with them will give us the opportunity to further innovate and create awesome products and services for millions of users.”

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