Ashland reveals new ‘Always Solving’ corporate identity

New Ashland brand signals acceleration of corporate mission

Ashland has separated from Valvoline, revealing its new ‘Always Solving’ corporate identity and unveiling the organisational culture that will continue to differentiate the company as it continues its mission to become the premier speciality chemical company in the world.

“We’ve been on a thoughtful and determined journey since announcing plans to separate Valvoline and Ashland into two great standalone companies,” said William A Wulfsohn, Chairman and CEO, Ashland.

Along with his global leadership team, Wulfsohn developed a competitive strategy which empowers each of Ashland’s chemical businesses to develop its own comprehensive strategic approach as to where to compete and how to win in their marketplace. Each will employ its own core competencies in specialised problem-solving that brings real and consistent value to customers. Together as one global team, Ashland will build a high-performance organisation focused on innovation, commercial excellence, world-class operations, and disciplined capital deployment. Its foundation will continue to be built on safe, compliant and responsible operations, its winning strategy, and operating as a high-performance organisation. Ashland will continue fostering growth through a pipeline of innovations and sales opportunities, and continue capturing value delivered to customers while driving its cost competitiveness.

The most public facing element of the evolution of Ashland, is its new corporate identity – Always Solving – which reflects the company’s positioning and people across diverse industries as broad as pharma to automotive, personal care to paints, adhesives to biofunctionals, and more.

EP News Bureau

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