Odisha announces sanitary hygiene initiatives for school girls and rural women

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Khushi campaign will be implemented by the health and family welfare department of the state at a cost of 70 crore per year

Taking forward their narrative of women-friendly governance, the Odisha government launched a state-wide campaign, titled Khushi, to provide free sanitary napkins to every school girl in government schools across the state. In addition to school-going girls, the Odisha government will also provide sanitary napkins to women in rural communities at Re 1 each.

“Women empowerment is very close to my heart,” said Naveen Patnaik,CM. “From Mission Shakti that has benefitted 5mn women to MAMATA Yojana and 50 per cent reservation (in Urban local bodies), women have been the focal point of all our key interventions.”

“Biju Babu has been the initiator and the pioneer for empowerment of women, and I am taking forward his legacy”, added Patnaik.

This most-recent campaign, will be implemented by the health and family welfare department of the state at a cost of 70 crore per year.