MoH&FW extends campaign date for Ayushman Bharat logo

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Competition launched on MyGov portal; first prize for Rs 25,000

The Ministry of Health and Family Welfare (MoH&FW), which recently launched a competition for designing of a logo and tagline for the Ayushman Bharat programme through a ‘digital crowd sourcing campaign’ on MyGov portal, said that the campaign will now conclude on March 18, 2018. The initial date to conclude the programme was March 6, 2018.

The main aim of the competition is to generate awareness among the population about these health sector initiatives and engage them towards ownership in shaping a healthy India. The winner of the competition shall be awarded a prize of Rs 25,000 while the second winner shall be awarded Rs 10,000. The main theme of the logo shall be ‘Ayushman Bharat’ and the guiding principle will be SarveBhavantuSukhinah, SarveSantuNiramayah (‘सर्वे भवन्तु सुखिनःसर्वे सन्तु निरामयाः). The submission can be either digital logo or a handmade submission which can be submitted as a scanned copy on the digital platform. The prizes would be handed over by Hon’ble Minister, Health & Family Welfare in a live streaming event on MyGov and other social media portals.

The details for the competition can be accessed at http://www.mygov.in/task/logo-and-tagline-competition-ayushman-bharat/