HUL launches a new campaign on Swachh Aadat, Swachh Bharat

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Kajol to be the advocacy ambassador for Swachh Aadat, Swachh Bharat, to create a nation of a playing billion

Hindustan Unilever Limited (HUL), as part of their Swachh Aadat, Swachh Bharat initiative launched their new campaign to promote healthy hygiene habits among children. The campaign was launched by film actress Kajol Devgan.

The film puts a spotlight on the issue through a heart-breaking story of a group of kids who miss out on the simple joys of childhood due to repeated illness. The campaign aims to create awareness about the three ‘swachh aadats’, #HaathMunhBum, and then follow it through with a strong appeal to the nation.

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Kajol, Advocacy Ambassador of Swachh Aadat Swachh Bharat said, “Health and sanitation has always been a major concern for India, especially for children. As a mother who understands the importance of hygiene, I am honoured to be associated with the Swachh Aadat, Swachh Bharat campaign to help make a difference. My sincere appeal to the nation is to take up the cause personally, and spread the message of this powerful campaign. I am confident that together we can achieve a ‘Playing Billion’ for India.”

Sanjiv Mehta, CEO and MD, HUL said, “Given the scale and complexity of water, sanitation and hygiene challenges in India, large companies like HUL have a key role to play in addressing the same.  We believe that it is through our ‘Swachh Aadat Swachh Bharat’ campaign that HUL can support the Government’s Swachh Bharat Abhiyan.