Amitabh Bachchan launches mobile app on ‘ABC OF Breast Health’

(L-R) Jayesh Ranjan, Chief Advisor, UBF, Dr P Raghu Ram, CEO and Director, UBF, Amitabh Bachchan and K Padmanabhaiah, Chairman, ASCI and Former Union, Home Secretary (L-R) Jayesh Ranjan, Chief Advisor, UBF, Dr P Raghu Ram, CEO and Director, UBF, Amitabh Bachchan and K Padmanabhaiah, Chairman, ASCI and Former Union, Home Secretary

The app has been conceived, created and designed by Ushalakshmi Breast Cancer Foundation in 12 languages

Amitabh Bachchan recently launched a mobile app on ‘ABC of Breast Health’ at an event organised by Ushalakshmi Breast Cancer Foundation in Mumbai. Both iOs and Android versions of the app which are available in Apple and Google Play Store for free download, aims to empower the nation about every aspect of breast cancer and benign non-cancer breast health issues in 12 languages (English, Hindi, Marathi, Gujarati, Punjabi, Bengali, Telugu, Tamil, Kannada, Malayalam, Oriya and Assamese).

Dr P Raghu Ram, CEO and Director, Ushalakshmi Breast Cancer Foundation, said, “There is a specific section on ‘Myths & Facts’ that aims to demystify the common misconceptions relating to various breast health issues, which would be sent on a daily basis to those who download the app. In addition, the app gives unrestricted access to all issues of PINK CONNEXION – South Asia’s First quarterly breast health newsletter published by Ushalakshmi Breast Cancer Foundation and a couple of Breast cancer awareness films made by the Foundation.”

“I recently submitted a proposal to Ministry of Health, Govt. of India to consider incorporating the app in Govt of India’s Health portal for empowering people on a larger scale all over the country. This is under consideration, and in the fullness of time, I am confident that people across the Nation would be empowered about every aspect of Breast Health (Breast cancer and Benign non cancer Breast Health issues), thus filling a huge void in the delivery of Breast Health Care in India,” added Dr Raghu Ram.

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