Multi-format grocery retail chain Star Bazaar, a Tata-Tesco initiative, plans to take its store count to over 65 stores by the end of this year, and 200 stores by 2020. “We will open in one more city in the South, after Mumbai, Pune and Bengaluru this year,” said Jamshed Daboo, managing director, Trent Hypermarket, that operates Star Bazaar. Going forward, the company will focus on opening smaller format stores that offers the convenience of being in the neighbourhood. At present, there are 41 Star Bazaar outlets of which 10 are large format of approximately 25,000 to 50,000 sq ft.
The new stores will be Star Market, which is more a mid-size format at an average size of 7,500 sq ft. Besides the entire range of grocery and some kitchen items, the new stores will feature live counters for meats and fish. Currently, a majority of Star Bazaar sales come from its Clubcard members. The retail chain has over a million customers, of which 800,000 are active.
Star Bazaar has also revamped its loyalty programme and partnered with SBI Card and Tata Capital to offer more rewards on the shopping experience at its stores.
Designed for the growing segment of consumers who buy grocery and departmental category items from organised retail stores, Tata Star Card will give consumers 3.5 per cent cash back at all Star Bazaar outlets and an additional INR 500 bonus through Star Bazaar’s loyalty programme. The card is launched in Platinum and Titanium variants and offers accelerated rewards on dining and international spends as well.